Not able to find that banner from last year’s november campaign? Too little space to save the 5th versions of the promo video? With a DAM system these moments will definitely belong to the past. A DAM system helps you store and manage all your important assets from videos, graphics, banners, photos and all kind of different content. That will not only simplify your company’s workflow but also save you a lot of time. Read the top 5 benefits of a DAM system for your brand below.   

1. Hundreds of assets, unlimited space, one place

A DAM system stores all your assets at one place, so you always know where to find them. Imagine having the content, the videos and the pictures from that landing page from 2 years ago together with the one from this year. Perfect to compare, adjust and improve. There are no limitation regarding the amount or sizes of your assets, because a good DAM system offers you unlimited space to store your digital files all together. No moving from platform to platform or from cloud to cloud. Everything is stored through the DAM system and your assets are linked to important features like copyright, technical details or origin. So you will always have a great overview about all your assets that were ever created within your brand.

2. Finding the right asset was never easier

“With what name did I save the picture from last year's christmas newsletter?” “Can you send me the link from monday again? I can't find it!” Does that sound familiar to you? With a DAM system you will find your assets the most easiest way. When storing an asset in your DAM system you can use categories, subcategories, keywords or collections to make it easy to find it later. Therefore the long search for old but also new assets is finally over and you and your team can save time with finding the right file with only a few clicks. Less time searching means more time to concentrate on what is really important within your work.

3. A DAM system makes sure your assets are save and get only handled by the right person

We all know how important it is to keep your files save and how annoying it can be to worry about getting a leak within your data. Your list of generated leads is obviously not made for public and you want to be sure to have it somewhere save. A DAM system makes sure that your assets are safe and protected through a highly secure software. Besides that you can choose who is allowed to view assets and who is allowed to edit them. So you won't have the risk that your file gets changed by someone who is not entitled to.  

4. Increase the efficiency of your team work and keep everyone up to date

Working on a text, a video or a presentation has different stages and probably gets adjusted countless times. A DAM system ensures that all team members that are involved in the asset are always up to date and have the same version of the asset. Imagine you are talking with your colleagues from another office about the upcoming campaign, but they still have the link from yesterday's version in their mailbox. With a Digital Asset Management System everyone involved is on the same level of knowledge and sees the exact same version of the asset. Furthermore you can see the history and updates of the asset and it allows you to give comments and feedback about it. Therefore a DAM system makes working in a team not only easier but also way more efficient as everyone involved can access and see changes immediately.

5. Implement your favourite tools within your DAM System

Brands get the most of a DAM system when it also allows you to work on your assets with your favourite tools within the system. Being able to integrate Adobe Creative Cloud Applications like InDesign or Illustrator makes workflows easier and way more efficient. You don’t need to download the asset, open it in the application, adjust it and then upload it again to your DAM system. That is not only a huge time saver when working on a deadline but also a great way to share your newest design immediately with your colleagues in order to get feedback and finalize your asset.