1. An active blog makes it easier for yogis to find you

Google's main purpose is to answer questions. After all it is a search engine that people go to if they need an answer. As a business you always want google to consider you as the TOP ANSWER when your target group searches for a service that you offer. But to be considered as top search result you need show Google that your website offers are a good and relevant answer. A professional blog will help you do that. With blog articles you can target different keywords. Those keywords are search terms people uses when they search online for your service. If you implement those keywords in your blog posts and optimize your content regarding SEO criteria (Search Engine Optimization), Google will consider you way more likely as a search result. Imagine, you publish one blog post per week. That's 52 times new content on your website. 52 times an opportunity to target a new keyword. And 52 different ways, yogis can find your website. Great, right? Besides that, having a blog with regular and unique content, shows Google that you are up-to date. Another factor that will boost your online ranking. That's also why businesses with a corporate blog get 55% more organic traffic on their website.

Long story short - a Yoga Blog is the perfect SEO Tool and will boost your Google ranking. That will make it easier for new yogis to find you when they search for a new studio and potentially lead to new students for you.

2. You present yourself as an expert

Publishing blog articles on a regular basis about different aspects of yoga will make you look more professional and more trustworthy. You can show that you know the core of your business. Visitors of your website will see that your yoga studio is a actual business, that constantly delivers relevant information. It shows that there are real people behind this studio. And people love to buy from real people.

3. It can help you to connect with other professionals

A blog is a great tool to reach out to potential business partners and to realize collaborations. People that want to work together with you, will find you easier. Why? Because talking about what you love, will attract others that share the same passion. You can collaborate with your lovely teachers and introduce them in you blog - if they love it, they will share it and if they have dedicated students, they will follow them and discover you. What else? How about testing new mats from a local shop? Collaborate with your local yogashop and write about it in your blog. There are tons of opportunities to expand your network.

4. It delivers content for your Facebook Account

You are not sure what to post on your social networks? With one new blog article per week, you will have to stress about one social post less. Sharing articles is one of the easiest Facebook posts and also one of the most worth-able. It gives your followers the space to comment on your articles, start a discussion and engage even more with your business. 

5. It will make your students stay with you and connect with each other

Even more important than getting new students is, that your current ones want to stay with you. A blog will help you with that. Let your yogis comment on your blog posts and interact with them. Ask them what they would like to learn about and create a blog article exactly about that. That will not only deliver new ideas for yourself but also show your students that you actually care about their needs and interests. Besides that you can learn a lot about your students. That's a great way to build a community. A community that will participate in your workshops and special classes - especially if your students start to not only get to know you but also each other. Feeling part of a community is something we often miss when visiting yoga studios nowadays- especially with the growth of opportunities in a big city and the many possibilities to visit different studios with one single abonnement. Make your yogis want to return more often to you!